A celebration landing page with a mini-game, a shared community cake, party hats on every avatar and a live feed of birthday wishes — all of VGTimes joins the celebration, while a series of quests brings players directly to you. Choose any occasion: a milestone, a major release or a new season. And the birthday brand need not be a game: studios, services, stores and hardware brands can blow out the candles too.
Umami · 17 Aug–16 Sep 2026 · 30 days UTC.
🎂 Build Your CelebrationTap «Send Birthday Wishes!» to blow out candles on the community cake and earn turns. Play the birthday mini-game, collect coins and exchange them for celebration prizes in the rewards shop.On the campaign landing page, players blow out candles, earn turns in a mini-game and exchange collected coins for prizes.
Party hats appear on every user's avatar across the site throughout the event: an interactive link to the landing page in every comment and chat.
VGTimes launches a dedicated celebration page to mark the {N}-year anniversary of {GAME} (the featured brand can be a game, studio, service, store or hardware brand; the occasion can also be a major release, a new season or an anniversary — age-related visuals are replaced with event-themed artwork). At its heart is a simple browser mini-game (rounds take less than a minute and can be played one-handed on a phone); the mechanics are tailored to the brand and its audience. Around the game are a shared community cake with a «Send Birthday Wishes!» button, party hats on every user's avatar and a quest progression, which guides participants naturally towards the target action: {ACTION}.
Everyone wins: every round earns celebration coins that can be exchanged for branded profile rewards in the shop. The top trophies cannot be bought with coins — they are unlocked only by completing funnel steps. Both the desire to collect («I want that rare frame») and the drive to keep playing («I want more turns») bring players closer to your brand.
Tailored to Your Brand. The visual style, occasion, rewards, mini-game and target action are yours; we build the final landing page using your artwork. Prefer different gameplay or a signature centrepiece other than a cake? The format is flexible — let's discuss it.
Turns at every step, unique trophies at key milestones. The framework is universal; the target action and triggers are tailored to each client:
| Step | Participant Reward | Value for the Client |
|---|---|---|
| Visit to Your Site via a tracking link | +turns | Top of the funnel — measured via a tracking link |
| Target Action — {ACTION} | Exclusive avatar frame + a bundle of turns | The campaign's key conversion |
| Activation (first launch / first purchase / first session) | Profile badge + turns | A new active user |
| Retention (repeat actions) | Animated username + turns | Retention of a new user |
| Review on VGTimes | +turns + coins | Quality user-generated content that remains discoverable in search after the campaign |
Tracking-link clicks are recorded directly. Steps beyond the click (registration, installation, purchase, game sessions) can be tracked if the client provides postbacks (a standard affiliate tracking mechanism). Without postbacks, we report clicks; the client tracks subsequent actions on their side.
Prices updated on 15 September 2026 and valid through 31 December 2026, inclusive.
Build a promotional package around your goals and budget — the budget, total impressions and funnel forecast update as you go. Prices follow the VGTimes.ru 2026 rate card: display ads are priced by CPM (purchased in multiples of 10 000 impressions; the configurator uses steps of 100 000 for ease of use), while native content and Telegram are priced per placement. CTR and reach per placement are estimates, not guarantees.
Prices updated on 15 September 2026 and valid through 31 December 2026, inclusive.
Production — from 800 000 ₽. Landing page, mini-game, quests, rewards, visual design and reporting. A detailed quote follows approval of the project brief.
Campaign promotion is billed separately. Display ads are priced per 1 000 impressions. Volume and device allocation are agreed when booking.
The highlighted menu item is included in production. Figures represent impressions, not unique users. CTR forecasts are discussed during planning and do not guarantee results.
We handle the main workload. The client provides approvals and a few key inputs (artwork, a tracking link and optional postbacks). Timeline from concept approval:
| Stage | What Happens |
|---|---|
| Week 0 | Approval of the concept and campaign package |
| Weeks 1–4 | Development and design; integration of the client's artwork and tracking link |
| Week 5 | Content assembly, final testing and client sign-off |
| Live Campaign {DATES} | The landing page goes live, and display ads and native content launch on the agreed schedule (launch → midpoint reminder → finale). Interim report at the campaign midpoint |
| Finale + 3 weeks | Celebration features are switched off; users keep their permanent rewards. Final data collection and a closing report for the client |
| Required Input | When |
|---|---|
| Approval of the concept and campaign package | Week 0 |
| Brand guidelines / event artwork (we will send a short checklist after approval) | before the start of week 2 |
| A tagged tracking link leading to the target action | before the start of week 2 |
| Optional: event postbacks (registration / installation / purchase) — enable deeper tracking without being a prerequisite for the project | before the campaign goes live |
Build your package in the configurator and get in touch — we will prepare a quote, design the celebration in the visual style of your brand and agree on the scope of promotion.