Advertising on VGTimes.ru

01 — Geography

Russia, CIS and international readers

Overall traffic: 2,554,977 visitors and 7,701,664 pageviews in 30 days.

8.3%EU + EEA + UK213,089 visitors

2.3%North + Latin America59,716 visitors

Region	Visitors	Share
EU + EEA + UK	213,089	8.3%
Other Europe, including RU / UA / BY	2,155,626	84.3%
North America	51,132	2.0%
Latin America	8,584	0.3%
Rest of world, including Türkiye	129,525	5.1%

Europe · selected countries

Country	Visitors
Russia	1,878,469
Ukraine	175,302
Belarus	87,642
Germany	44,423
Netherlands	43,656

All countries in this region

Country	Visitors
Russia	1,878,469
Ukraine	175,302
Belarus	87,642
Germany	44,423
Netherlands	43,656
United Kingdom	21,508
Poland	19,623
Finland	9,652
Latvia	9,221
Sweden	9,167
Moldova	7,491
France	6,379
Czechia	6,272
Estonia	6,063
Lithuania	5,987
Norway	4,987
Switzerland	3,702
Spain	3,426
Austria	3,278
Romania	2,870
Italy	2,659
Cyprus	2,296
Bulgaria	2,274
Serbia	2,039
Ireland	1,336
Slovakia	1,294
Belgium	1,203
Hungary	1,087
Denmark	1,078
Greece	1,033
Portugal	992
Montenegro	489
Slovenia	415
Luxembourg	372
Croatia	316
Albania	294
Iceland	171
Bosnia	69
North Macedonia	64
Malta	39
GI	25
Kosovo	12
LI	12
MC	7
SM	6
AD	5
FO	3
GG	2
AX	2
JE	2
IM	1

Americas · selected countries

Country	Visitors
United States	48,532
Brazil	3,705
Canada	2,598
AG	2,359
Argentina	522

All countries in this region

Country	Visitors
United States	48,532
Brazil	3,705
Canada	2,598
AG	2,359
Argentina	522
Mexico	513
Colombia	233
Venezuela	175
Chile	160
Peru	145
Bolivia	87
Ecuador	83
Uruguay	74
VG	70
Dominican Rep.	51
Costa Rica	50
Panama	47
Paraguay	45
VI	38
Guatemala	33
Jamaica	31
Nicaragua	22
El Salvador	22
Puerto Rico	20
Trinidad & Tobago	19
Honduras	19
GP	17
Cuba	15
BZ	7
BS	5
CW	3
GY	3
BB	2
GF	2
KY	1
FK	1
GL	1
GD	1
BM	1
MQ	1
HT	1
VC	1
KN	1

Umami · 17 Aug–16 Sep 2026 · 30 days UTC.

Shares are based on country records. Europe includes Russia, Ukraine and Belarus; EU + EEA + UK is shown separately. Türkiye is in the rest of the world.

02 — Audience

Who reads VGTimes

A male gaming audience in Russia and the CIS who know their games: they read guides and walkthroughs, compare prices, study hardware reviews and follow release dates. One in three visits is direct — regular readers, not incidental traffic.

51%

Desktop

48%

Mobile

1%

Tablet

47%

Windows

38%

Android

12%

iOS

3%

Other

Audience demographics

Distribution within the audience with identified demographics.

76.4%Male

23.6%Female

82.7%Aged 18–34

Age · all identified users

18–2467.8%

25–3414.9%

35–448.9%

45–544.7%

55–642.4%

65+1.2%

Europe and Americas

Segment	Male	18–34	Coverage · n
All property users	76.4%	82.7%	5.9% · 123,260
All Europe	76.5%	81.6%	5.0% · 95,126
EU + EEA + UK	78.6%	82.7%	13.4% · 16,632
Americas	75.1%	83.5%	7.5% · 2,490

Source: Google Analytics 4, Data API · VGTimes Russia, property 379472400 · 17 Aug–16 Sep 2026 · activeUsers. Coverage is the share of users with identified demographics; age and gender percentages describe that sample, not the full audience. Reach and geography are reported separately from Umami.

03 — Case studies

Our previous work

Real brand integrations. Every card is clickable.

Intel

Core processor promotion

A sponsored landing page featuring a processor knowledge quiz and ready-made PCs from retail partners.

Open

HP OMEN

Gaming seasons

A seasonal special project with gaming challenges and an OMEN 16 laptop giveaway.

Open

Wargaming

Tank builder

An interactive tank builder with a questionnaire and a prize contest from Wargaming and Cooler Master.

Open

Huawei

Mobile gaming guide

An interactive card-based article with quizzes about top mobile games and a store promotion.

Open

Xbox · Halo

Branding and banners

Rates are per 1,000 impressions (CPM); choose your own volume. Calculate the exact cost with our calculator.

Where banners appear

vgtimes.ru

Branding · site skin

Billboard 1000×300

300×600

Mobile 300×250

Fullscreen 500×500

Placement layout. Fullscreen appears as an overlay in the first session; branding is the background around desktop content.

Formats and rates

Format	Rate per 1,000 impressions	Minimum impressions
BannerDesktop 1000×300 · mobile 300×250	225 ₽	from 100,000 impressions
Stickfixed to the bottom of the screen · desktop 970×90 · mobile 320×100	280 ₽	from 100,000 impressions
Fullscreenfirst session · desktop 1600×800 · mobile 500×500	330 ₽	from 100,000 impressions
Prerollvideo before trailers and clips in articles · limited inventory	495 ₽	from 100,000 impressions
Site brandingdesktop · background around content · flagship	300 ₽	from 600,000 impressions

One rate per format: desktop and mobile cost the same. We agree the device split with you at launch. The minimum is a lower volume limit; above it, choose any volume in increments of 10,000 impressions. Impression reports come from the ad server (Adfox).

Where to start

01 · Try it

Test

100,000 banner impressions

from 22,500 ₽

Start with a banner placement. Agree the dates and targeting, then use the campaign report to plan the next step.

02 · Around a launch

Campaign

500,000 banner impressions

from 112,500 ₽

Scale your banner campaign. Add a stick or fullscreen in the calculator to compare the cost of a format mix.Higher banner volume, with stick or fullscreen placements. The format mix is agreed around your campaign goals.

03 · Always on

Presence

2,000,000 banner impressions

from 450,000 ₽

Plan a sustained campaign around your release calendar. Confirm delivery dates and available inventory before booking.

These are reference points, not fixed packages: the volume and format mix are built around your goal. For an exact estimate, use the calculator on the kit page.

05 — News coverage

Website news + a Telegram post

A news placement on vgtimes.ru always includes a channel post.

Maximum reach

News + @vgtimes

A website news article + a post in our main network channel.

175,000 channel subscribers

42 000 ₽

For stores and promotions

News + @vgtimes_discounts

A website news article + a post in our deals channel, reaching an audience ready to buy.

55,000 channel subscribers

30 000 ₽

For brands and hardware

News + @vgtimes_plus

A website news article + a post in our enthusiast channel: behind the scenes, events and devices.

35,000 channel subscribers

26 400 ₽

Website news is sold together with a Telegram post, not separately.

06 — Telegram

Channel posts

Your post stays at the top for 1 hour and in the feed for 24 hours.

@vgtimes175 000

@vgtimes_discounts55 000

@vgtimes_plus35 000

Channel	Price per post
@vgtimesmain network channel · 175,000 subscribers	18 000 ₽
@vgtimes_discountsdeals and giveaways · 55,000 subscribers	7 200 ₽
@vgtimes_plusenthusiast channel: behind the scenes, events and hardware · 35,000 subscribers	3 000 ₽

Extra time at the top · +50% / hour · up to 3 hours Extra time in the feed · +10% / day One month in the feed · +50% Contest · +10%

07 — Bot broadcasts

Direct messages to subscribers

Direct delivery through our Telegram bots — each user in the database receives your message.

@libertycity_files_bot396 807

@vgtimes_files_bot154 785

@vgtimes_pc_test_bot32 972

Bot	Users in database	Price
@vgtimes_pc_test_botPC game compatibility checker	32 972	144 ₽ / 1,000 messages
@vgtimes_files_botVGTimes files and mods	154 785	144 ₽ / 1,000 messages
@libertycity_files_botLibertyCity files	396 807	144 ₽ / 1,000 messages

Minimum order: 100,000 messages (14,400 ₽). Volume is ordered in increments of 1,000 messages, keeping invoice amounts in whole rubles.

08 — Hardware

Reviews and guides

Hands-on editorial testing: benchmarks, measurements and photography. Examples: vgtimes.ru/tech-hardware-reviews

Flagship

Device review

Laptop, desktop PC, graphics card or monitor. A week of testing: gaming benchmarks, measurements and a photo shoot.

180 000 ₽

Accessories

Accessory review

Mouse, keyboard, headset or controller. Hands-on tests for work and gaming, with photography.

90 000 ₽

Evergreen

Buying guide

How-to-choose and best-of guides featuring your product as the main recommendation. Designed to rank in search and attract traffic year-round.

140 000 ₽

A review can cover several devices: each additional device adds 50% to the price. For example, a mouse + mousepad costs 135,000 ₽. Four or more devices require two reviews.

09 — Articles and blogs

Content for your brand

Four formats — from a link in a published piece to an article written by our editors. Placement is permanent: everything stays on the site and in search. International clients are invoiced in EUR.

Written by our editors

Quizzes and mini-games

Formats readers play, rather than scroll past.

Native format

For game and key stores

Your products in price comparisons on game pages — reaching shoppers at the moment they choose.

Onboarding · new stores

150 000 ₽feed integration + first 3 months of placement included

up to 25,000products in the initial feed · same allowance for every store

From month 4, pricing depends on the number of products in your feed. More products listed means a higher plan; reduce or expand your feed to change plans.

Products in feed	Plan / month
up to 10,000	14 900 ₽
10 000 – 25 000	24 900 ₽
25 000 – 75 000	54 900 ₽
75 000 – 150 000	89 900 ₽
150 000+	149 900 ₽ · Boosted included

Pinned at the top of results

Boosted

Your offer goes first in the price comparison on game pages, above every other store. Buyers see you before they start scrolling the list.

Any plan · included in the top plan · your dashboard shows how many visits it brings

+24 900 ₽ / month

Official store

Verified + store dashboard

The official store badge, replies to reviews on behalf of the store and a dashboard with your stats: visits, products, reviews, promo code.

Free on the top plan

49 000 ₽ one-off · or 9 900 ₽ / month

Store dashboard · included with Verified

All your store stats in one dashboard

A verified store gets a representative dashboard on VGTimes: store page views and visits to your store for 7 and 30 days — by day, source and country; how many visits the Boosted pin brings; products where your price is above the lowest one; customer reviews you answer on behalf of the store; a promo code and payment methods you edit yourself. A monthly summary arrives by email.

Visits to your store — by day and by source

Boosted placement: how many visits it brings

Promo code and payment methods: yours to edit

Illustrations based on the VGTimes interface, sample data. Click a slide to browse them full-size.

12 — Calculator

Build your order and estimate the budget

Choose formats and volumes — your budget updates live. You can order several articles, banners or posts; for display formats, enter the number of impressions. When ready, select Create request and we will confirm the estimate and send an invoice.

13 — Payment and terms

How we work

Ruble prices apply to bank transfer payments to our individual entrepreneur entity, with full documentation through Diadoc electronic document exchange.

International clients receive an invoice in EUR through Wise from our EU legal entity.

Content meets our editorial quality standards and carries a partnership disclosure.

Rates are for direct advertisers. Agencies can request separate terms.

A Verified store account gets the store dashboard, replies to reviews on behalf of the store and receives notifications, showing users that it is the official representative.