Overall traffic: 2,554,977 visitors and 7,701,664 pageviews in 30 days.
8.3%EU + EEA + UK213,089 visitors
2.3%North + Latin America59,716 visitors
Region
Visitors
Share
EU + EEA + UK
213,089
8.3%
Other Europe, including RU / UA / BY
2,155,626
84.3%
North America
51,132
2.0%
Latin America
8,584
0.3%
Rest of world, including Türkiye
129,525
5.1%
Europe · selected countries
Country
Visitors
Russia
1,878,469
Ukraine
175,302
Belarus
87,642
Germany
44,423
Netherlands
43,656
All countries in this region
Country
Visitors
Russia
1,878,469
Ukraine
175,302
Belarus
87,642
Germany
44,423
Netherlands
43,656
United Kingdom
21,508
Poland
19,623
Finland
9,652
Latvia
9,221
Sweden
9,167
Moldova
7,491
France
6,379
Czechia
6,272
Estonia
6,063
Lithuania
5,987
Norway
4,987
Switzerland
3,702
Spain
3,426
Austria
3,278
Romania
2,870
Italy
2,659
Cyprus
2,296
Bulgaria
2,274
Serbia
2,039
Ireland
1,336
Slovakia
1,294
Belgium
1,203
Hungary
1,087
Denmark
1,078
Greece
1,033
Portugal
992
Montenegro
489
Slovenia
415
Luxembourg
372
Croatia
316
Albania
294
Iceland
171
Bosnia
69
North Macedonia
64
Malta
39
GI
25
Kosovo
12
LI
12
MC
7
SM
6
AD
5
FO
3
GG
2
AX
2
JE
2
IM
1
Americas · selected countries
Country
Visitors
United States
48,532
Brazil
3,705
Canada
2,598
AG
2,359
Argentina
522
All countries in this region
Country
Visitors
United States
48,532
Brazil
3,705
Canada
2,598
AG
2,359
Argentina
522
Mexico
513
Colombia
233
Venezuela
175
Chile
160
Peru
145
Bolivia
87
Ecuador
83
Uruguay
74
VG
70
Dominican Rep.
51
Costa Rica
50
Panama
47
Paraguay
45
VI
38
Guatemala
33
Jamaica
31
Nicaragua
22
El Salvador
22
Puerto Rico
20
Trinidad & Tobago
19
Honduras
19
GP
17
Cuba
15
BZ
7
BS
5
CW
3
GY
3
BB
2
GF
2
KY
1
FK
1
GL
1
GD
1
BM
1
MQ
1
HT
1
VC
1
KN
1
Umami · 17 Aug–16 Sep 2026 · 30 days UTC.
Shares are based on country records. Europe includes Russia, Ukraine and Belarus; EU + EEA + UK is shown separately. Türkiye is in the rest of the world.
02 — Audience
Who reads VGTimes
A male gaming audience in Russia and the CIS who know their games: they read guides and walkthroughs, compare prices, study hardware reviews and follow release dates. One in three visits is direct — regular readers, not incidental traffic.
51%
Desktop
48%
Mobile
1%
Tablet
47%
Windows
38%
Android
12%
iOS
3%
Other
Audience demographics
Distribution within the audience with identified demographics.
76.4%Male
23.6%Female
82.7%Aged 18–34
Age · all identified users
18–2467.8%
25–3414.9%
35–448.9%
45–544.7%
55–642.4%
65+1.2%
Europe and Americas
Segment
Male
18–34
Coverage · n
All property users
76.4%
82.7%
5.9% · 123,260
All Europe
76.5%
81.6%
5.0% · 95,126
EU + EEA + UK
78.6%
82.7%
13.4% · 16,632
Americas
75.1%
83.5%
7.5% · 2,490
Source: Google Analytics 4, Data API · VGTimes Russia, property 379472400 · 17 Aug–16 Sep 2026 · activeUsers. Coverage is the share of users with identified demographics; age and gender percentages describe that sample, not the full audience. Reach and geography are reported separately from Umami.
03 — News coverage
Website news + a Telegram post
A news placement on vgtimes.ru always includes a channel post.
Maximum reach
News + @vgtimes
A website news article + a post in our main network channel.
175,000 channel subscribers
42 000 ₽
For stores and promotions
News + @vgtimes_discounts
A website news article + a post in our deals channel, reaching an audience ready to buy.
55,000 channel subscribers
30 000 ₽
For brands and hardware
News + @vgtimes_plus
A website news article + a post in our enthusiast channel: behind the scenes, events and devices.
35,000 channel subscribers
26 400 ₽
Website news is sold together with a Telegram post, not separately.
04 — Telegram
Channel posts
Your post stays at the top for 1 hour and in the feed for 24 hours.
@vgtimes_discountsdeals and giveaways · 55,000 subscribers
7 200 ₽
@vgtimes_plusenthusiast channel: behind the scenes, events and hardware · 35,000 subscribers
3 000 ₽
Extra time at the top · +50% / hour · up to 3 hoursExtra time in the feed · +10% / dayOne month in the feed · +50%Contest · +10%
05 — Bot broadcasts
Direct messages to subscribers
Direct delivery through our Telegram bots — each user in the database receives your message.
@libertycity_files_bot396 807
@vgtimes_files_bot154 785
@vgtimes_pc_test_bot32 972
Bot
Users in database
Price
@vgtimes_pc_test_botPC game compatibility checker
32 972
144 ₽/ 1,000 messages
@vgtimes_files_botVGTimes files and mods
154 785
144 ₽/ 1,000 messages
@libertycity_files_botLibertyCity files
396 807
144 ₽/ 1,000 messages
Minimum order: 100,000 messages (14,400 ₽). Volume is ordered in increments of 1,000 messages, keeping invoice amounts in whole rubles.
06 — Display advertising
Branding and banners
Rates are per 1,000 impressions (CPM); choose your own volume. Calculate the exact cost with our calculator.
Where banners appear
vgtimes.ru
Branding · site skin
Billboard 1000×300
300×600
Mobile 300×250
Fullscreen 500×500
Placement layout. Fullscreen appears as an overlay in the first session; branding is the background around desktop content.
Formats and rates
Format
Rate per 1,000 impressions
Minimum impressions
BannerDesktop 1000×300 · mobile 300×250
225 ₽
from 100,000impressions
Stickfixed to the bottom of the screen · desktop 970×90 · mobile 320×100
280 ₽
from 100,000impressions
Fullscreenfirst session · desktop 1600×800 · mobile 500×500
330 ₽
from 100,000impressions
Prerollvideo before trailers and clips in articles · limited inventory
495 ₽
from 100,000impressions
Site brandingdesktop · background around content · flagship
300 ₽
from 600,000impressions
One rate per format: desktop and mobile cost the same. We agree the device split with you at launch. The minimum is a lower volume limit; above it, choose any volume in increments of 10,000 impressions. Impression reports come from the ad server (Adfox).
Where to start
01 · Try it
Test
100,000 banner impressions
from 22,500 ₽
Start with a banner placement. Agree the dates and targeting, then use the campaign report to plan the next step.
02 · Around a launch
Campaign
500,000 banner impressions
from 112,500 ₽
Scale your banner campaign. Add a stick or fullscreen in the calculator to compare the cost of a format mix.Higher banner volume, with stick or fullscreen placements. The format mix is agreed around your campaign goals.
03 · Always on
Presence
2,000,000 banner impressions
from 450,000 ₽
Plan a sustained campaign around your release calendar. Confirm delivery dates and available inventory before booking.
These are reference points, not fixed packages: the volume and format mix are built around your goal. For an exact estimate, use the calculator on the kit page.
Laptop, desktop PC, graphics card or monitor. A week of testing: gaming benchmarks, measurements and a photo shoot.
180 000 ₽
Accessories
Accessory review
Mouse, keyboard, headset or controller. Hands-on tests for work and gaming, with photography.
90 000 ₽
Evergreen
Buying guide
How-to-choose and best-of guides featuring your product as the main recommendation. Designed to rank in search and attract traffic year-round.
140 000 ₽
A review can cover several devices: each additional device adds 50% to the price. For example, a mouse + mousepad costs 135,000 ₽. Four or more devices require two reviews.
08 — Articles and blogs
Content for your brand
Permanent placement
Sponsored article
An article built around your product: one featured brand, without competitors in the selection. Remains on the site and in search permanently.
Pinned in the site header for 2 days · announcement in @vgtimes
140 000 ₽
Publish it yourself
Company blog
Your own blog account on VGTimes: up to 4 posts per month, featured on the homepage. Write and publish independently, without waiting for approval. No ad labeling required — this is your own publishing space, rather than an ad placement.
around 20,000 ₽ per news post — less than individual placements
80 000 ₽/ month
Blog · no ad labeling requiredBlog · pay for 6 months — +1 month freePay for 12 months — +2 months free
09 — Interactive
Quizzes and mini-games
Formats readers play, rather than scroll past.
Native format
Sponsored quiz
A quiz for your game or brand in our Quizzes section: questions, images and shareable results.
Pinned in the site header for 2 days · announcement in @vgtimes · examples: vgtimes.ru/quizzes
90 000 ₽
Custom interaction
Branded mini-game
A game built around your brand, embedded in an article or landing page: logos, high-score prizes and a lead form at the end. Development included.
from 100,000 ₽
Ready-made special project · Birthday
All of VGTimes celebrates your date
A festive landing page with a mini-game, a site-wide cake with a celebration button, party hats on user avatars and a sequence of quests leading to your target action. Ideal for a game anniversary, major launch, new season or brand birthday.
from 800,000 ₽turnkey production · promotion charged at the rates above
2–3 weeksof active celebration
online configuratorbuild your package and see the reach estimate
Use arrow keys or swipe. Collect golden apples and avoid walls and your own tail. An example of a branded mini-game for a special project.
Demo — Snake
Score 7Length 10Best 7
This is how a custom game works inside an article. We can brand it with logo-shaped apples, high-score prizes and a lead form at the end.
10 — Calculator
Build your order and estimate the budget
Choose formats and volumes — your budget updates live. You can order several articles, banners or posts; for display formats, enter the number of impressions. When ready, select Create request and we will confirm the estimate and send an invoice.
Your products in price comparisons on game pages — reaching shoppers at the moment they choose.
Onboarding · new stores
€1 500feed integration + first 3 months of placement included
up to 25,000products in the initial feed · same allowance for every store
From month 4, pricing depends on the number of products in your feed. More products listed means a higher plan; reduce or expand your feed to change plans.
Products in feed
Plan / month
up to 10,000
€149
10 000 – 25 000
€249
25 000 – 75 000
€549
75 000 – 150 000
€899
150 000+
€1 499· Boosted included
Boosted · pinned at the top of results · +€249 / month · available on every planVerified · official store account badge · €490 one-off or €99 / month · included in the top plan
13 — Payment and terms
How we work
Ruble prices apply to bank transfer payments to our individual entrepreneur entity, with full documentation through Diadoc electronic document exchange.
International clients receive an invoice in EUR through Wise from our EU legal entity.
Content meets our editorial quality standards and carries a partnership disclosure.
Rates are for direct advertisers. Agencies can request separate terms.
A Verified store account can reply to reviews and receive notifications, showing users that it is the official representative.
Anastasia SokolovaCo-founder · Head of Partnerships